PPC management that turns ad spend into booked patients.
Google Ads, Meta Ads and healthcare-specific targeting — built around high-intent keywords, HIPAA-conscious landing pages and call tracking, so every rupee is judged by appointments, not clicks.
Outsource PPC management for healthcare — patients booked, not just clicks.
Pay-per-click puts your practice at the top of Google and Meta the moment a patient searches for a procedure, condition, or "near me" query. Unlike organic SEO, results are immediate — but only when campaigns are built specifically for healthcare: compliant landing pages, procedure-level keyword targeting, and call tracking that ties every lead back to its source. As a dedicated PPC management agency for healthcare providers, that's the only kind of PPC we run.
Six reasons practices lean on paid search.
Eight things we optimise on every campaign.
Platform Selection
Google, Meta, or both — chosen by where your patients actually search.
Goal Definition
Consults, calls, or form fills — the metric that matters is agreed up front.
Keyword Research
Procedure, condition and location terms mapped to real search volume.
Ad Copywriting
Compliant, benefit-led copy that's tested and rotated for performance.
Negative Keywords
Irrelevant searches filtered out so spend isn't wasted on the wrong clicks.
Bid Management
Bids adjusted by device, time and location to protect cost-per-lead.
Competitor Tracking
Ongoing visibility into where competing practices are spending and ranking.
Conversion Tracking
Calls, forms and bookings tracked end-to-end, not just landing page visits.
Have a campaign in mind?
Tell us what you want to promote and we'll map out a channel plan within 48 hours.
Why healthcare practices outsource PPC to SEO Med Easy.
Running paid search in-house means competing against agencies that manage this full-time, across dozens of practices. Outsourcing gives you specialist knowledge of healthcare ad policy, proven landing page patterns, and a team that treats your cost-per-lead like it's their own budget.
Dedicated Consultants
A named team stays on your account — not a rotating pool of junior managers.
- Search Ads, Display and other paid channels handled by specialists
- Display Ads and other paid channels reviewed for fit before spend starts
- Remarketing set up to re-engage patients who didn't book the first time
- Weekly reporting delivered by the consultant who runs your account
Complete Transparency
You see exactly where every rupee or dollar goes — no black-box reporting.
- Real-time access to your own ad account, not a locked-down agency login
- Every campaign change logged and explained in plain language
- No hidden markups on ad spend
Result-Oriented
Campaigns are judged the same way you'd judge them — by patients booked.
- Keyword Refinement based on real conversion data, not guesses
- Landing Page Optimisation tested against booking rate
- Quality Score and A/B Testing reviewed on a fixed schedule
Constant Monitoring
Campaigns are checked daily, not left to run unattended between reports.
- Weekly Work Reports and monthly campaign reviews
- Budget pacing checked to avoid overspend or missed spend
Easy On / Off
Scale spend for a launch, or pause entirely for a quiet season — without penalty.
- No contract lock-in or exit fees on ad management
- Full account access retained by your practice at all times
All-round digital marketing, if you need it.
PPC works best alongside the rest of your visibility — most clients add these once paid search is proving out.
From consultation to reporting.
Consultation
We review your practice, competitors and business goals before proposing an approach.
Campaign Strategy
Targeting, spend and platform channels planned around expected patient value.
Setup & Management
Accounts, ad groups and landing pages built and connected end-to-end.
Optimisation
Bids, keywords and ad copy adjusted weekly against real performance.
Analysis & Reporting
Clear monthly reporting tied to bookings, not vanity metrics.
PPC case studies.
Multi-location cosmetic group
Consolidated a scattered ad account into one structured campaign, cutting wasted spend across near-duplicate ad groups.
Regional home care provider
Rebuilt landing pages around service-specific intent, improving form completion without increasing spend.
Senior living community
Introduced call tracking and negative keyword cleanup to redirect budget toward the campaigns actually converting.
Our PPC packages.
A starting shape for most practices — every plan is adjusted to your market and ad spend before we start.
| Essential | Most Popular Growth |
Enterprise | |
|---|---|---|---|
| Platforms managed | Google Ads | Google + Meta Ads | Google + Meta + Display |
| Campaign structure & setup | ✓ | ✓ | ✓ |
| Landing page build | — | ✓ | ✓ |
| Call tracking | ✓ | ✓ | ✓ |
| Remarketing campaigns | — | ✓ | ✓ |
| Competitor tracking | — | ✓ | ✓ |
| Multi-location management | — | — | ✓ |
| Dedicated consultant | Shared | Named | Named + priority |
| Reporting cadence | Monthly | Weekly + Monthly | Weekly + Monthly |
Questions about PPC.
PPC (pay-per-click) puts your practice at the top of Google or Meta for a chosen search or audience, and you pay only when someone clicks — giving immediate visibility rather than waiting on organic rankings.
Campaigns are monitored daily, with formal optimisation passes weekly and full strategy reviews monthly — paid search needs constant attention, not a set-and-forget setup.
We only run healthcare campaigns, so ad policy, compliance and landing page patterns are already proven — you're not paying for a generalist agency's learning curve.
Yes — PPC runs standalone. Many clients add SEO or social once paid search is showing consistent booked patients.
Depending on the package, ads run across Google Search, Google Display, and Meta (Facebook & Instagram) — chosen based on where your target patients actually spend time.
You can, but the two work best together — PPC covers the immediate gap while SEO rankings are still building over 60–90 days.
Growing healthcare practices across 6 regions.
United States
- New York
- Los Angeles
- Chicago
- Miami
Canada
- Toronto
- Vancouver
- Calgary
Australia
- Sydney
- Melbourne
- Perth
Middle East
- Dubai
- Abu Dhabi
United Kingdom
- London
- Manchester
- Birmingham
Get a free review of your current ad spend.
Tell us about your practice and we'll send back a prioritised audit of what's working, what's wasted, and where the opportunity is — no cost, no obligation.