01
Organic Search
Healthcare SEO
Diagnosis
Your site isn't showing up for the procedures and conditions patients actually search — often because of missing technical foundations, not weak content.
Treatment Plan
- Medical schema markup for physicians, procedures and locations, so search engines read your site correctly.
- NAP consistency audit across every directory and citation source.
- E-E-A-T content review — author credentials, citations and clinical accuracy checks.
- Accessible site architecture built for both patients and search crawlers.
℞Typical timeline: meaningful ranking movement within 60–90 days, compounding after that.
Diagnosis
Patients are starting their search in ChatGPT, Google AI Overviews and Perplexity — and your practice isn't structured for AI models to find or cite accurately.
Treatment Plan
- Answer-ready content structure AI models can extract and summarize correctly.
- Entity accuracy — procedures, locations and credentials kept consistent everywhere you're mentioned.
- AI Overview monitoring to track when and how your practice appears in AI answers.
- Citation-worthy pages written with the depth AI systems prefer to reference.
℞Typical timeline: a newer discipline — early movers are establishing visibility now, before it's competitive.
03
Paid Media
PPC & Meta Ads
Diagnosis
Ad spend is generating clicks, not bookings — usually a sign of broad targeting or landing pages that aren't built to convert.
Treatment Plan
- High-intent keyword targeting built around searches closest to booking.
- Compliant landing pages with HIPAA-conscious form and tracking setups.
- Weekly budget management against cost-per-conversion, not clicks.
- Call tracking attributing every phone lead to its exact source.
℞Typical timeline: leads can start within days of launch; efficiency improves weekly as data comes in.
04
Social
Social Media Management
Diagnosis
Your accounts are inconsistent or risk running afoul of healthcare ad policies — costing trust and, sometimes, ad accounts.
Treatment Plan
- Patient-education content that builds trust before a patient ever calls.
- Compliant before/after content built within platform and regional rules.
- Ad-policy review on every post before it goes live.
- Community management — comments, messages and reviews handled promptly.
℞Typical timeline: engagement builds within the first month; referral impact compounds over the quarter.
Diagnosis
Traffic is arriving but not booking — often a slow site, unclear service pages, or no easy way to schedule.
Treatment Plan
- Online booking integration built directly into the site.
- Core Web Vitals testing for load speed and performance.
- Accessibility compliance for patients using assistive technology.
- Trust-focused service pages with credentials, reviews and clear next steps.
℞Typical timeline: a rebuild typically takes 4–8 weeks depending on scope.
06
Global
Multi-Region Strategy
Diagnosis
One playbook applied across countries — search behaviour, trust signals and privacy rules differ by market, and a single template misses all of it.
Treatment Plan
- Region-specific strategy for the US, UK, Canada, Australia, UAE and Europe.
- Local trust signals — the right review platforms and citations per market.
- Privacy-law alignment for lead capture in each region.
- Multi-location coordination that scales across every clinic and country.
℞Typical timeline: phased rollout, one region validated before expanding to the next.
